Capturing Commercials Interviews that ConvertYou know your job is to produce videos to help your clients get results. Sounds easy enough, but how do you accomplish that? The simple answer...create story driven content that tugs on the hearts of viewers. In most commercial video projects, the interview will make or break how the final product is recieved by the viewer. Every lighting choice, lens choice, and even more important, every question and response has the power to change the trajectory of the final product. So what if you had a blue print to create super impactful mind blowing interviews with just the right emotion and all the RIGHT answers that you needed to create an amazing video..what if you learned how to be the driver of your interviews and not just hope and pray you get the answers you need. Knowing how to produce, light and shoot emotionally driven interviews is the key to unlocking the unlimited power of story in your clients businesses.
Attendees will leave knowing:
- The single biggest problem with most interviews and how to avoid it.
- Ben’s counterintuitive approach to conducting strong interviews to bring out the personality and passion in everyone he talks to.
- Specific lightning techniques to brighten up dull locations and help evoke specific feelings while making your videos look amazing.
